Business Odyssey

Real Business Stories of Growth, Struggles, Resilience & Success around Denver Metro, Colorado

The Hearth of a People-Centric Business

Written by YeeLing Lee | Efficiency Specialist & Founder of BNP


Key Takeaways

  • Power of the People: Success hinges on building a team that cares deeply about others, fostering empowerment, and teamwork.
  • Emotional Intelligence and Adaptability: Prioritizing emotional understanding and continuous learning are vital traits for success.
  • Entrepreneurial Leadership: Importance of appointing visionary leaders.
  • Leveraging Technology for Customer Engagement: Using technology to provide personalized customer experiences that go beyond online sales.
  • The Importance of Streamlined Operations: Well-thought ERP systems and efficient operational processes are critical for sustained growth and success.



Interview with Joe Womack

Fireplace Warehouse


This is an abridged version. Read Full Article.

Joe Womack naturally exudes passion when speaking about his company, Fireplace Warehouse, and its people. His genuine dedication encompasses his company, employees, family, and the community, which is evident in every aspect of his leadership.

Nurturing Family Bonds

With over 6 million airline miles from his time at Sun Microsystems, Joe yearned for more family time, driven by his desire to be with his miracle children born through in-vitro fertilization. This marked the beginning of his journey into business.

Joe wishes he had started his entrepreneurial journey sooner. Forming a compassionate, like-minded team brought more fulfillment than managing a large corporation’s less satisfying aspects. His boundless enthusiasm for the business keeps him going every day, fueled by the passion for his craft.

Hearthfelt Memories

Joe’s treasured memories of firelit moments, from cozy hearths to beach bonfires, drew him to seize a unique opportunity to purchase Fireplace Warehouse, a Denver-based company, despite residing in Texas.

People: The Heart of Fireplace Warehouse

Joe believes the company’s competitive edge lies in its enthusiastic team. Fireplace Warehouse excels in tailored solutions and forms strategic alliances for ultimate customer experiences.

Emotional Intelligence and Adaptability

Joe values Emotional Intelligence (EQ) and Adaptability (AQ), striving for daily improvement. Joe’s hiring criteria reflects this philosophy: accomplished and self-starting individuals who embody strong character.

Entrepreneur Leaders

One key to success in managing multiple locations, as Joe explains, is hiring entrepreneurial leaders who can help blend corporate strengths with startup flexibility.

This is an abridged version. Read Full Article.

Strengthening Tech and Customer Bonds

Adapting to the pandemic-driven shift from hesitancy in high-ticket item purchases without physical interaction to confident online shopping, the company is moving towards an interactive studio, aiming to provide a more engaging and collaborative online experience for customers.

Enhancing Efficiency: Modernizing ERP

Joe’s background in IT inspired him to upgrade the company’s ERP system with cloud-based technology. Joe’s commitment to a successful transition prompted a year-long search for expert guidance, resulting in a partnership with Jeff Wilson from Loomview and Steve Boane. 

Incorporating all departments, performing cost-benefit analyses, making significant training investments, and receiving robust HR and IT support were key to the ERP system’s successful implementation. This comprehensive overhaul greatly enhanced operational efficiency, streamlined inventory and tax management, and improved overall management across various locations, fostering adaptability and growth in a dynamic business environment.

Operation Processes

With the ERP system in place, Joe’s teams enthusiastically embrace the practice of documenting their job processes, realizing that considering themselves indispensable is a misconception. Instead, they recognize that for promotions to happen, someone must be capable of taking over their roles.

Balancing Inventory Strategies

Before Covid, Fireplace Warehouse favored “Just in Time” inventory over “Just in Case.” Pandemic supply chain disruptions led to a reevaluation, resulting in a more balanced approach to ensure a responsive inventory system adaptable to market changes.

Navigating Regulatory Complexities

It has been a challenge of managing regulations and taxes for a company of his size of less than 50. To address this effectively, Joe outsourced compliance tasks to specialists, streamlining operations and ensuring adherence to evolving regulatory standards.

Community Involvement

Fireplace Warehouse is deeply committed to the community, actively engaging with organizations such as the Home Builders Association (HBA) and contributing to causes like HBA Cares. Their employees actively collaborate with the Marshall Wildfire Task Force as well, showcasing their empathy and support.


Joe Womack’s leadership at Fireplace Warehouse reflects his vision, family values, and profound respect for people, fueling the company’s growth and setting it as a model of success.

This is an abridged version. Read Full Article.

Fireplace Warehouse Colorado Texas


Joe Womack

Fireplace Warehouse Colorado Texas

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